About Us


About Us

Our company is growing in every way but our core purpose will never change:

To Impact and Strengthen Families

Wink Naturals officially began in 2015 as The Natural Sleep Co. with a line of products developed specifically toward helping families get better sleep. However, our name and mission quickly evolved right along with our product line when we realized just how huge of a void there was for people looking for quality natural products to better serve their families. We’ve always been passionate about our products, and we carry that same passion forward as Wink Naturals with a few more natural, drug-free solutions added to our arsenal and a few more friendly faces around the office too.

Our founder, Danny Villarreal, helped co-found a different natural care company you might recognize (Zarbee’s), taking it from a small startup into a full line of natural products carried in over 60,000 different stores and retailers. Itching for a new adventure and an opportunity to build off that experience and expertise, Danny enlisted the help of his wife Shalayne Villarreal in launching the e-commerce side of Wink and our Wink Venture Program, a truly innovative direct sales opportunity.


Family First

At Wink, we are committed to the families we serve. We also know our products speak for themselves and we proudly stand by our thousands of positive reviews. We remain steadfast in our company mission to “Impact and Strengthen Families” by creating phenomenal natural products, as well as a viable business opportunity with the March 2018 launch of our Wink Venture Program.


Natural, Safe, Effective.

We work closely with our loyal customers and Venture Members to develop natural products that parents and families actually need and use regularly. You talk…we listen and get to work! Quality, effectiveness and transparency are our top priority. You should know what goes into the products you use and you shouldn’t have to worry whether or not it’s safe for your family or whether or not it actually works. Every product we make is completely safe and effective, backed by clinically based research AND manufactured in an FDA approved, GMP Certified manufacturing facility right here in the United States.


Our Risk-Free Promise to You

We aren’t the first company to offer natural products but we like to think we’re doing it best. Our commitment to quality, integrity and effectiveness, along with our devotion to our customers and the families we serve makes us different. We back up every product we sell with our “100% Happy Guarantee”. If you’re not completely satisfied please email us directly and we’ll make it right (Hello@WinkNaturals.com).

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